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Jan. 27, 2025

Innovating and Adding Value to Everyday Kayak Gear, and fun names too - with Steve Whetman

Innovating and Adding Value to Everyday Kayak Gear, and fun names too - with Steve Whetman
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Paddling The Blue Podcast

Steve Whetman, is a renowned innovator in the kayaking world. Known for his unique approach to everyday paddling gear, Steve takes us behind the scenes of his creative and engineering process, from initial ideas to market-ready products. Enjoy a fun-filled discussion with insights into product development and the challenges of bringing an idea to life. And, product development isn't always serious, especially when it comes to giving names.

 

 

Chapters

00:09 - Introduction to Paddling the Blue

01:23 - Meet Steve Wettman

03:19 - Paddling Adventures and Preferences

09:10 - Product Development Journey

12:12 - First Product and Market Needs

17:53 - Redesigning for Improvement

29:15 - Testing and Standards in Product Development

34:56 - Innovations in Bilge Pumps

40:14 - Rewarding Products and Impact

45:30 - Advice for Aspiring Product Creators

48:46 - Closing Remarks and Future Guests

Transcript
WEBVTT

00:00:01.857 --> 00:00:05.897
Welcome to Paddling the Blue. With each episode, we talk with guests from the

00:00:05.897 --> 00:00:09.557
Great Lakes and around the globe who are doing cool things related to sea kayaking.

00:00:09.757 --> 00:00:14.357
I'm your host, my name is John Chase, and let's get started paddling the blue.

00:00:14.537 --> 00:00:16.577
Welcome to today's episode of Paddling the Blue.

00:00:16.957 --> 00:00:20.797
Steve Wettman is known for putting a different spin on everyday paddling kit.

00:00:20.997 --> 00:00:24.377
And Steve joins today's episode to talk through his creative and engineering

00:00:24.377 --> 00:00:28.717
processes when he decides to work on a new piece. It's a fun conversation that

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gives a good look into the process with a few laughs about the lighter side of the business.

00:00:32.837 --> 00:00:38.137
Before we get to today's conversation with Steve, James and Simon at OnlineSeaKyaking.com

00:00:38.137 --> 00:00:42.657
continue to produce great content to help you evolve as a paddler and as a coach.

00:00:42.797 --> 00:00:46.137
And you'll find everything from basic strokes and safety to paddling in tides,

00:00:46.637 --> 00:00:51.057
surfing, coaching, documentaries, expedition skills, and incident management, and more.

00:00:51.057 --> 00:00:54.257
And their newest course rock hopping with expert

00:00:54.257 --> 00:00:56.997
coaching from two previous guests of the

00:00:56.997 --> 00:01:00.197
show kelly marie henry and laura zelliger so if

00:01:00.197 --> 00:01:04.037
you're not already a subscriber to online sea kayaking.com here is your opportunity

00:01:04.037 --> 00:01:09.297
to get started visit online sea kayaking.com use the coupon code ptb podcast

00:01:09.297 --> 00:01:12.957
at checkout and you'll get 10 off just for being a member of the paddling the

00:01:12.957 --> 00:01:16.697
blue community and a big thanks to everyone who's helped us out with contributions

00:01:16.697 --> 00:01:18.877
to offset the cost of running Paddling the Blue.

00:01:19.057 --> 00:01:22.977
You can help out by visiting paddlingtheblue.com slash support.

00:01:23.317 --> 00:01:25.777
Enjoy today's episode with Steve Wettman.

00:01:26.257 --> 00:01:28.117
Hi Steve, welcome to Paddling the Blue.

00:01:28.977 --> 00:01:33.857
Hello John, thank you for the invitation. Yeah, this is going to be a fun episode.

00:01:34.057 --> 00:01:36.757
We're going to talk a little different than what we normally talk about.

00:01:36.877 --> 00:01:40.197
We often talk about trips and paddling specifically,

00:01:40.437 --> 00:01:42.937
but today we're going to talk a little bit about something else,

00:01:43.157 --> 00:01:44.617
not necessarily the trips,

00:01:44.617 --> 00:01:47.977
but things that we use on trips so tell us

00:01:47.977 --> 00:01:50.897
a little bit about you first well i am

00:01:50.897 --> 00:01:57.537
an obsessive paddler and i've been kayaking pretty much all my life and so today

00:01:57.537 --> 00:02:04.237
i'm now in to me a privileged position of earning a modest living making kayaking

00:02:04.237 --> 00:02:08.297
equipment and and having the excitement of,

00:02:08.957 --> 00:02:12.497
sending it out into the market and and seeing people's responses

00:02:12.497 --> 00:02:15.697
to the kit yeah yeah

00:02:15.697 --> 00:02:19.497
that's that's basically what i do very cool so obsessive paddler

00:02:19.497 --> 00:02:24.017
so tell us what kind of paddling you normally do oh i don't really mind to do

00:02:24.017 --> 00:02:27.997
anything as long as i get it on the water and i've got variety of different

00:02:27.997 --> 00:02:34.857
craft from river kayaks to sea kayaks to an open boat to pack raft an inflatable

00:02:34.857 --> 00:02:36.317
double to take my wife down.

00:02:36.617 --> 00:02:38.837
So yeah, it's all sorts.

00:02:39.177 --> 00:02:42.237
It's always great. Any time is fun in a boat.

00:02:43.057 --> 00:02:46.717
Yeah. And you can just create all sorts of different adventures,

00:02:47.077 --> 00:02:52.277
depending on the weather and who you're with and what kind of water is accessible that day.

00:02:52.717 --> 00:02:54.757
So I really don't mind. Okay.

00:02:55.537 --> 00:02:57.537
I mean, given the choice, I would...

00:02:58.184 --> 00:03:05.784
Get out on a lively day in a lively sea state with some friends or indeed fire down some local rivers.

00:03:06.164 --> 00:03:10.504
And that's just a great tonic, a great way to spend the day for sure.

00:03:10.784 --> 00:03:14.724
Good. So it sounds like you prefer lively water rather than flat water.

00:03:15.984 --> 00:03:19.264
Well, I'm getting to that age where I do appreciate a nice cruise.

00:03:19.464 --> 00:03:22.604
And so, yeah, we do have some lovely flat

00:03:22.604 --> 00:03:26.444
natural places around here to uh to glide

00:03:26.444 --> 00:03:29.824
silently and encounter wildlife so

00:03:29.824 --> 00:03:34.544
yeah and i i do like a bit of that as well good and in multiple craft makes

00:03:34.544 --> 00:03:38.664
for uh i would guess good product development because you've you've got to be

00:03:38.664 --> 00:03:44.144
able to make these products for all different sorts i try to yeah it does obviously

00:03:44.144 --> 00:03:46.724
help to understand you know sort of the different,

00:03:47.364 --> 00:03:50.344
types and situations that people get themselves

00:03:50.344 --> 00:03:53.464
into sure so you are known for developing

00:03:53.464 --> 00:03:56.844
kind of a different spin on everyday paddling products

00:03:56.844 --> 00:04:01.364
so tell us how did you get your start in product development gosh

00:04:01.364 --> 00:04:04.404
well that would be about 10 years ago where i

00:04:04.404 --> 00:04:13.384
basically resigned from a well-paid job and decided to start my own paddling

00:04:13.384 --> 00:04:19.984
company making kit and the product development is is a strange one it's not

00:04:19.984 --> 00:04:23.844
something which you can sort of structure it's it's a bit,

00:04:24.364 --> 00:04:30.704
random it can be triggered by observations or chatting with friends or chatting with,

00:04:31.304 --> 00:04:36.544
newcomers or or just something that just niggles you or you just wake up one morning you think.

00:04:37.569 --> 00:04:41.149
Kit is just could be better i think

00:04:41.149 --> 00:04:43.869
i'm just gonna scratch my head and have a

00:04:43.869 --> 00:04:46.689
brew and think about it and and stare

00:04:46.689 --> 00:04:49.789
at that piece of kit and remember the kinds of scenarios that

00:04:49.789 --> 00:04:53.129
i've been in myself or observed or

00:04:53.129 --> 00:04:57.829
just thought well that escalated and went out of control and ended up in the

00:04:57.829 --> 00:05:03.169
right pickle because of that little piece of detail and it just snowballed from

00:05:03.169 --> 00:05:08.629
there so those are the kinds of thought process that start me down that long

00:05:08.629 --> 00:05:12.089
and exciting road of creating something.

00:05:13.269 --> 00:05:17.829
How long does it generally take from that initial sit down with a brew and stare

00:05:17.829 --> 00:05:20.809
at the product to actually bringing it to market?

00:05:21.749 --> 00:05:26.249
Well, it's actually sometimes takes a couple of years.

00:05:26.429 --> 00:05:29.849
Other times it can take six months. i'm in the sort

00:05:29.849 --> 00:05:32.829
of privileged position that i have

00:05:32.829 --> 00:05:35.949
a very small company so i don't need to go and

00:05:35.949 --> 00:05:39.949
present it to a committee or a group or a team so

00:05:39.949 --> 00:05:43.629
i can shortcut quite a lot of that and get

00:05:43.629 --> 00:05:47.969
stuff made or created or developed fairly

00:05:47.969 --> 00:05:51.089
quickly so yeah if it's

00:05:51.089 --> 00:05:53.809
a tricky one then i mean looking back and

00:05:53.809 --> 00:05:56.849
looking at my stuff I know that yeah for example that

00:05:56.849 --> 00:06:00.729
one took two years that one took six months and

00:06:00.729 --> 00:06:06.809
that's down to either it's complicated or it's a critical piece so you know

00:06:06.809 --> 00:06:11.129
that it has to be right otherwise you could end up presenting something which

00:06:11.129 --> 00:06:17.009
could put somebody in a compromised position and you know some things do need

00:06:17.009 --> 00:06:18.589
testing they need sort of

00:06:18.729 --> 00:06:24.609
testing or you just think about all the sort of scenarios that have to be ticked

00:06:24.609 --> 00:06:30.209
off before you you're happy to present it to a market it's a tough one because

00:06:30.209 --> 00:06:35.129
as soon as you start running through a new idea and you think wow actually that's

00:06:35.129 --> 00:06:36.489
going to be head and shoulders above.

00:06:37.269 --> 00:06:40.509
What's already out there then your excitement

00:06:40.509 --> 00:06:44.149
your eagerness to show it and actually offer

00:06:44.149 --> 00:06:47.549
it to people so they can benefit from it has to

00:06:47.549 --> 00:06:55.069
be suppressed otherwise you sort of end up short cutting your legit logical

00:06:55.069 --> 00:07:01.129
process because you're so eager to to offer get it out there and get people

00:07:01.129 --> 00:07:07.009
to to see it so i'm used to that now a lot of the time now i,

00:07:08.168 --> 00:07:13.388
It's a great buzz to do it. It's what I love, actually, about the whole thing.

00:07:14.008 --> 00:07:19.308
But I do have to stop and think, right, no, we have to slow down a little bit,

00:07:19.768 --> 00:07:24.968
suppress my excitement, sleep on it, and then sleep on it again.

00:07:26.528 --> 00:07:32.168
And kind of like, okay, so let's play devil's advocate. What isn't right about this?

00:07:32.848 --> 00:07:35.808
And then you go and show it to a friend or a coach you

00:07:35.808 --> 00:07:39.168
know or an ambassador or a shop and

00:07:39.168 --> 00:07:42.128
say hey i'm just working on this what do

00:07:42.128 --> 00:07:44.928
you what do you like about it and tell me what you

00:07:44.928 --> 00:07:47.988
don't like about it and then you revisit those

00:07:47.988 --> 00:07:52.968
kind of loops and then you revisit again and sometimes

00:07:52.968 --> 00:07:55.788
you end up going down a dead end you think right okay this

00:07:55.788 --> 00:07:59.228
just isn't going to work and other times those people

00:07:59.228 --> 00:08:02.888
help you sort of move and pinball around through the

00:08:02.888 --> 00:08:05.748
whole thing and you end up not where you expected to

00:08:05.748 --> 00:08:09.348
be at the end but you end up with something good yeah

00:08:09.348 --> 00:08:12.848
so that logical process what's what's

00:08:12.848 --> 00:08:15.828
that logical process look like for you i can

00:08:15.828 --> 00:08:18.608
i'm i can visualize it in my head so i'm

00:08:18.608 --> 00:08:21.888
i'm lucky that i can picture a

00:08:21.888 --> 00:08:26.048
whole structure in in my head in the pathways so

00:08:26.048 --> 00:08:31.188
to me it looks like a spider diagram there's arrows and there's bubbles and

00:08:31.188 --> 00:08:37.708
there's intersections and there's bridges and there's no-go areas on a big whiteboard

00:08:37.708 --> 00:08:43.948
but it's inside my head okay I don't know if that makes sense but it's kind of all over the place.

00:08:45.159 --> 00:08:49.579
But you have to be open-minded. You have to allow people to ring you up and

00:08:49.579 --> 00:08:52.219
say, Steve, that was rubbish. It broke.

00:08:53.019 --> 00:08:57.279
And take it on board and not sort of push back and say, hey,

00:08:57.399 --> 00:08:59.899
you don't know what you're talking about. Take it on board.

00:09:00.299 --> 00:09:03.699
And I thought, right, okay, why was that response like that?

00:09:03.839 --> 00:09:06.319
What have I not recognized?

00:09:06.659 --> 00:09:10.379
What have I not considered in the development of this thing?

00:09:10.779 --> 00:09:13.739
The day when you launch it and you think, right, that's it, done now,

00:09:13.839 --> 00:09:18.559
it's quite nervous. It's because you think, oh my God, have I missed something really obvious?

00:09:19.339 --> 00:09:25.659
How many products have you brought to market? Gosh, I think I've got about 50 or so.

00:09:26.099 --> 00:09:29.979
And that's sort of naturally grown over the last 10 years of trading.

00:09:30.639 --> 00:09:36.919
I started with one product, which was the contact line, the Sea Kayak contact line.

00:09:38.059 --> 00:09:42.439
And that was purely because I went in and I spoke to one of my local shops.

00:09:42.439 --> 00:09:47.659
And I said hey this is my plan what do you any ideas what do you think's missing from,

00:09:48.139 --> 00:09:53.699
and then Liam who works in the shop said Steve make a contact line everyone

00:09:53.699 --> 00:09:57.279
makes their own and they're homemade and they're all a bit sort of strange and

00:09:57.279 --> 00:09:58.919
wonderful but sure you could make one.

00:10:00.139 --> 00:10:03.259
So that was that was the first thing that I presented.

00:10:03.739 --> 00:10:07.779
So you went in and weren't sure what you were going to design and said what

00:10:07.779 --> 00:10:12.379
what else does the market need or did you have an idea in mind already?

00:10:12.819 --> 00:10:16.719
I didn't have a I was kind of open minded I didn't want to just make a whole

00:10:16.719 --> 00:10:19.719
sort of generic range of kit which was.

00:10:21.438 --> 00:10:25.778
A branded version of things which already existed that's just it's just a bit

00:10:25.778 --> 00:10:29.678
boring and and and you know there's no reason why why would they want to buy

00:10:29.678 --> 00:10:34.398
my stuff it's just a different color different brand hey maybe they like me

00:10:34.398 --> 00:10:37.998
so they might buy it but i needed to have a proper.

00:10:38.578 --> 00:10:41.998
Sort of reason to raise people's

00:10:41.998 --> 00:10:45.718
eyebrows for them to catch an interest so for

00:10:45.718 --> 00:10:49.818
sure i would be looking to if possible

00:10:49.818 --> 00:10:52.758
if there was a if there was a benefit in

00:10:52.758 --> 00:10:55.718
and re-looking at a a problem

00:10:55.718 --> 00:10:58.498
or a particular device then for sure my

00:10:58.498 --> 00:11:01.858
brain was going to be all over that and and just

00:11:01.858 --> 00:11:04.778
expanding and it's it's it's basically why i

00:11:04.778 --> 00:11:07.738
i started the business because my wife

00:11:07.738 --> 00:11:10.778
said look you hate your job you're

00:11:10.778 --> 00:11:13.618
doing now you're not happy why don't you just go

00:11:13.618 --> 00:11:16.978
and make your own paddling company

00:11:16.978 --> 00:11:19.758
i said because she said you're always

00:11:19.758 --> 00:11:23.478
in the shed making weird stuff to to tweak

00:11:23.478 --> 00:11:26.398
your your kayak or or motorbike or

00:11:26.398 --> 00:11:31.678
whatever so i said well all right well i could do but we're not going to have

00:11:31.678 --> 00:11:36.738
a regular income for a while so yeah so i guess with product development it's

00:11:36.738 --> 00:11:41.998
it's yeah that I would only start looking at something if I thought I could

00:11:41.998 --> 00:11:45.638
add value to what was already on offer.

00:11:46.118 --> 00:11:50.998
And the contact line was a classic. That was obvious because nobody had one on the market anyway.

00:11:51.478 --> 00:11:54.998
So that was a good place to start. So I started looking at, all right,

00:11:55.078 --> 00:11:59.098
well, what does it require? What do people want from that particular device?

00:12:00.778 --> 00:12:06.498
And yeah. So for that contact line, what made yours wild and wonderful?

00:12:07.578 --> 00:12:10.418
What was different? Well, it was...

00:12:12.301 --> 00:12:15.721
Had a few abilities you could adjust its

00:12:15.721 --> 00:12:18.741
length which is quite useful

00:12:18.741 --> 00:12:21.741
so once you've connected then you might decide oh it's

00:12:21.741 --> 00:12:24.461
the the floating boat next to me is too close or

00:12:24.461 --> 00:12:27.161
too far away or the bow is going to

00:12:27.161 --> 00:12:30.881
sort of stab me under my ribs so i want to lengthen the

00:12:30.881 --> 00:12:33.881
contact line a little bit and it has

00:12:33.881 --> 00:12:37.281
a quick release element so with

00:12:37.281 --> 00:12:40.281
british canoeing that's one of the sort of unwritten

00:12:40.281 --> 00:12:43.501
rules is whenever you connect to something you really

00:12:43.501 --> 00:12:46.541
need to be able to quick release certainly in

00:12:46.541 --> 00:12:49.681
case you in case you have a malfunction or get compromised so

00:12:49.681 --> 00:12:53.661
that is into the device as well and it's

00:12:53.661 --> 00:12:56.361
pretty simple really i mean it's got two connectors so you

00:12:56.361 --> 00:13:00.181
can use it either to the starboard side

00:13:00.181 --> 00:13:03.081
or to the port

00:13:03.081 --> 00:13:07.041
side so it just deploys either side and it's

00:13:07.041 --> 00:13:10.961
developed quite a lot over the years i.

00:13:10.961 --> 00:13:13.681
Started with a quick release which

00:13:13.681 --> 00:13:16.961
is a acetyl high density plastic

00:13:16.961 --> 00:13:20.341
cam buckle in the middle and i used climbing

00:13:20.341 --> 00:13:23.561
carabiner snap gates which i got from from dmm

00:13:23.561 --> 00:13:26.561
in wales and the other brands were

00:13:26.561 --> 00:13:30.841
using the same kind of connectors and that was the most appropriate i think

00:13:30.841 --> 00:13:37.221
at the time but they weren't 100 reliable given that they were climbing they

00:13:37.221 --> 00:13:42.301
They were made of aircraft aluminium and you put those in salt water and sometimes

00:13:42.301 --> 00:13:43.721
they're going to malfunction.

00:13:45.195 --> 00:13:51.675
So over a period of a year or so, I was getting a few reports back from people

00:13:51.675 --> 00:13:55.095
who were saying, hey, my connector, it doesn't work anymore.

00:13:55.795 --> 00:13:59.935
And so, of course, I take that quite personally. Oh, it's my product.

00:13:59.935 --> 00:14:03.055
I love it. But they don't like it anymore because it's not working.

00:14:03.655 --> 00:14:06.875
So I looked at the connector and I thought, right, well, yeah,

00:14:06.995 --> 00:14:10.015
surely there must be a better connector about.

00:14:11.495 --> 00:14:14.495
That carabiner is the right size for the job. it's

00:14:14.495 --> 00:14:17.235
it's got a clean nose there's no hook on

00:14:17.235 --> 00:14:20.055
it but it's failing it's either getting

00:14:20.055 --> 00:14:23.415
it's seizing up or it's actually corroding in

00:14:23.415 --> 00:14:26.335
obviously in the salt water so that started

00:14:26.335 --> 00:14:29.595
me down the road of right have to find a

00:14:29.595 --> 00:14:33.315
much better connector around and so other

00:14:33.315 --> 00:14:36.575
brands were using connectors which were really

00:14:36.575 --> 00:14:39.635
small they were sort of they bought from the yachting market

00:14:39.635 --> 00:14:43.355
or they were using a strange plastic

00:14:43.355 --> 00:14:48.435
high density plastic connector which was really chunky and bulky and the the

00:14:48.435 --> 00:14:53.935
actual opening part was really quite difficult to use certainly would be hard

00:14:53.935 --> 00:15:01.295
with cold hands and certainly not sure if it would would have been strong enough in a tension situation,

00:15:02.115 --> 00:15:07.295
so that alone then started me thinking right well i'm going to have to try and

00:15:07.295 --> 00:15:13.015
find my my own connector so does that mean i'm going to have to design my own

00:15:13.015 --> 00:15:14.855
carabiner surely that's not.

00:15:16.115 --> 00:15:19.835
Necessary there's loads and loads and loads of carabiners out there in the market

00:15:19.835 --> 00:15:24.415
so i thought right well before i do that i'm going to hunt around the market

00:15:24.415 --> 00:15:29.535
to see surely there must be one already made so i went to quite a few big trade

00:15:29.535 --> 00:15:31.215
shows sort of supplier shows,

00:15:31.695 --> 00:15:36.155
searched around everywhere to to see whether it existed and then once i was.

00:15:37.085 --> 00:15:40.305
Sure it didn't exist then that basically was

00:15:40.305 --> 00:15:43.105
the was the green light for me to write come on then let's get

00:15:43.105 --> 00:15:47.925
on and and make my own connector that's the

00:15:47.925 --> 00:15:50.685
kraken yes so i started telling my friends hey

00:15:50.685 --> 00:15:53.725
i'm gonna i'm gonna design my own carabiner and

00:15:53.725 --> 00:15:56.765
they said what why would you do that i said

00:15:56.765 --> 00:15:59.465
well i think it's worth it yeah so that was that's how the

00:15:59.465 --> 00:16:02.605
kraken was born so it was primarily to improve

00:16:02.605 --> 00:16:05.685
the contact line that was why i why i started

00:16:05.685 --> 00:16:09.025
down that road how often does one

00:16:09.025 --> 00:16:12.485
product create another product quite often

00:16:12.485 --> 00:16:16.065
the other element which i again designed

00:16:16.065 --> 00:16:18.985
from scratch believe it or not is the quick release which you

00:16:18.985 --> 00:16:25.965
see today in the contact line it's a stainless cam buckle so i spent about a

00:16:25.965 --> 00:16:31.865
year developing that because you had to have the ability to it for it to quick

00:16:31.865 --> 00:16:36.385
release whilst it's under tension so it's you've got a tensile force applied to it.

00:16:37.045 --> 00:16:39.765
Which actually if you've got the wrong kind of

00:16:39.765 --> 00:16:42.505
cam buckle you can't open it

00:16:42.505 --> 00:16:45.265
because the tension in the webbing holds it

00:16:45.265 --> 00:16:48.165
down so it's a critical point

00:16:48.165 --> 00:16:52.005
where it has to be strong enough to hold that load but

00:16:52.005 --> 00:16:54.725
equally as it has to have the

00:16:54.725 --> 00:16:57.625
right ergonomics the the angles of

00:16:57.625 --> 00:17:00.725
the teeth and the can such that it's able

00:17:00.725 --> 00:17:03.905
you are able to release it so there's

00:17:03.905 --> 00:17:06.985
a little bit of sort of drilling into the detail of that particular item but

00:17:06.985 --> 00:17:11.765
off the back of that i then used that to create a couple more products so i

00:17:11.765 --> 00:17:17.245
thought right back to the the mantra of people want a quick release in their

00:17:17.245 --> 00:17:21.385
system let's just offer them a modular quick release.

00:17:22.528 --> 00:17:25.368
So that's now a product which sells pretty well.

00:17:25.588 --> 00:17:29.828
People can just buy what I call a deck quick release.

00:17:29.988 --> 00:17:35.408
It's a piece of webbing integrated with that stainless steel cam buckle.

00:17:35.628 --> 00:17:40.928
So they then can link it into whatever system they have on their boat,

00:17:41.068 --> 00:17:43.088
canoe, kayak, or whatever it is.

00:17:43.788 --> 00:17:47.668
It's safe in the knowledge they now have a quick release into their system.

00:17:48.468 --> 00:17:52.208
Interesting. So you mentioned that redesign process too.

00:17:53.028 --> 00:17:56.188
Of you've put a product out to market you recognize that

00:17:56.188 --> 00:17:59.108
the the connector for example the carabiner just didn't work

00:17:59.108 --> 00:18:02.248
so you have to go back to the to the drawing board how often

00:18:02.248 --> 00:18:05.788
would you say that those kinds of things come up where over time

00:18:05.788 --> 00:18:09.088
you know the new things come out of the market now you can redesign that product

00:18:09.088 --> 00:18:16.548
to make it even better i think that's probably my my method of working a lot

00:18:16.548 --> 00:18:22.488
of my products have gone through that process otherwise i kind of think well well,

00:18:23.028 --> 00:18:27.208
I'm not really interested in offering the same product again.

00:18:27.728 --> 00:18:32.528
So a lot of that has actually gone into the products. I'm just browsing through

00:18:32.528 --> 00:18:35.248
my own catalogs here, sort of reminding me what I do.

00:18:37.048 --> 00:18:40.308
Yeah, I see there's an element of that, some of it more than others,

00:18:40.608 --> 00:18:42.268
which goes through all of them.

00:18:43.765 --> 00:18:50.465
I mean, the Kraken was a long, it probably took about two years, I think, to evolve that.

00:18:50.945 --> 00:18:58.385
Because you had to sort of think about, right, so it's only going to be designed for sea kayak use.

00:18:58.765 --> 00:19:03.785
Well, what's happening in a sea kayak? What are the forces involved when you're

00:19:03.785 --> 00:19:05.505
using it in the sea kayaking?

00:19:05.765 --> 00:19:08.965
And what's it connecting to? It's connecting to a thin rope,

00:19:08.965 --> 00:19:11.545
and that rope is a deck line.

00:19:11.545 --> 00:19:18.565
So unusually it's it's actually backed by a solid surface and you're clipping into that.

00:19:19.245 --> 00:19:22.165
Which is unusual for a carabiner carabiner can

00:19:22.165 --> 00:19:25.025
do lots of things obviously but it's mostly clipping onto sort of

00:19:25.025 --> 00:19:28.985
loose webbing or rope and it's

00:19:28.985 --> 00:19:31.965
obviously in this in the sea environment you want

00:19:31.965 --> 00:19:35.305
to be able to clip it on easily and off relatively easier

00:19:35.305 --> 00:19:38.265
as well so it doesn't

00:19:38.265 --> 00:19:41.325
have to be a climbing carabiner as in load rated to

00:19:41.325 --> 00:19:44.845
a high tension tensile force

00:19:44.845 --> 00:19:47.705
which the climbing ones are so i did quite

00:19:47.705 --> 00:19:50.705
a lot of testing with load cells

00:19:50.705 --> 00:19:53.545
and testing in the water to find out what

00:19:53.545 --> 00:19:57.245
sort of forces are being applied when you

00:19:57.245 --> 00:20:00.945
are towing so that was quite an eye-opener and that

00:20:00.945 --> 00:20:04.945
basically sort of governed the sort

00:20:04.945 --> 00:20:08.405
of loading that i thought was appropriate for some

00:20:08.405 --> 00:20:12.225
maximum loading for the kraken itself and

00:20:12.225 --> 00:20:15.025
it was just a man in the shed job i started by

00:20:15.025 --> 00:20:17.985
making them out of a polymer clay or sort

00:20:17.985 --> 00:20:21.445
of femo type stuff that kids use to

00:20:21.445 --> 00:20:24.085
get the shape and then i started pretending to clip it

00:20:24.085 --> 00:20:26.865
onto to deck lines and looking how.

00:20:26.865 --> 00:20:30.125
The shape works and complements the

00:20:30.125 --> 00:20:33.085
shape of the side profile of a sea kayak

00:20:33.085 --> 00:20:35.925
how does it feel in the hand if my

00:20:35.925 --> 00:20:39.445
hand was cold and wet could i use it and then

00:20:39.445 --> 00:20:42.605
i i luckily my wife is a silversmith

00:20:42.605 --> 00:20:45.405
and she's she in the shed shed's divided

00:20:45.405 --> 00:20:49.525
in two so i've got one half she's got the other half she's got casting equipment

00:20:49.525 --> 00:20:56.885
sand casting and and kits so she helped me then make a mold in pewter so i could

00:20:56.885 --> 00:21:02.365
then get a feel for the weight I could put a spring gate onto it and play around

00:21:02.365 --> 00:21:05.325
and see whether it worked connection-wise.

00:21:06.721 --> 00:21:10.881
And then from there, she made one for me in a steel.

00:21:11.801 --> 00:21:16.661
Which was the first time I could then sort of put my theory that this was going

00:21:16.661 --> 00:21:22.421
to be strong enough to the test by loading the steel to see whether it was actually

00:21:22.421 --> 00:21:26.001
going to be able to resist the appropriate loads.

00:21:26.221 --> 00:21:29.141
And then it was a case of, right, well, who's going to make this for me?

00:21:29.901 --> 00:21:36.161
Anybody in the UK? So I approached DMM, who I've already done a lot of business with,

00:21:36.161 --> 00:21:39.581
i went up to see them and they

00:21:39.581 --> 00:21:42.561
they were quite interested but i mean their quantities

00:21:42.561 --> 00:21:46.761
they wanted me to sign up for 10 000 to make

00:21:46.761 --> 00:21:49.501
it worth their while i said right okay well that's

00:21:49.501 --> 00:21:52.901
very kind of you i'm not sure i'm ready to do that so

00:21:52.901 --> 00:21:55.781
yes i had to go further afield but it was

00:21:55.781 --> 00:21:58.881
an exciting time when i finally got

00:21:58.881 --> 00:22:01.781
got one ready to offer

00:22:01.781 --> 00:22:04.401
that was that was a good day so i

00:22:04.401 --> 00:22:07.141
was going to ask earlier but you kind of answered the question i was thinking

00:22:07.141 --> 00:22:10.381
sorry you're still doing this in the shed at your home or and and

00:22:10.381 --> 00:22:13.241
to some degree yes you're still doing it in the shed at home

00:22:13.241 --> 00:22:15.981
well the shed is still there and i

00:22:15.981 --> 00:22:19.661
do use the shed for sure but i

00:22:19.661 --> 00:22:22.721
now have a proper business unit 10

00:22:22.721 --> 00:22:25.761
minutes from from the shed which is dry doesn't

00:22:25.761 --> 00:22:28.621
have any mice inside it and there's no leaks in

00:22:28.621 --> 00:22:31.901
the roof and it's relatively warm so

00:22:31.901 --> 00:22:36.621
it's a bit of an upgrade although it was a bit crazy because i i got the keys

00:22:36.621 --> 00:22:42.361
to this place the same month that we initially went into lockdown back in the

00:22:42.361 --> 00:22:49.961
covid days so that that was a a bit of a crazy moment so of the 50 products that you've developed,

00:22:50.381 --> 00:22:56.521
how many fails occur that never even come to market? A few, not too many.

00:22:57.861 --> 00:23:04.201
So, what have I got up in the loft? There's an inflatable kayak that I,

00:23:05.622 --> 00:23:11.922
Did it fail or I just stopped doing it because I think it became too much work?

00:23:12.182 --> 00:23:13.402
Yeah, just lose passion.

00:23:15.422 --> 00:23:18.902
I was advised by some shops that said, Steve, why are you doing this?

00:23:21.082 --> 00:23:24.722
Focus on your accessory kit range.

00:23:25.062 --> 00:23:30.702
There's specialized companies who are focusing on inflatable kayaks and look,

00:23:30.802 --> 00:23:31.602
this is what they're doing.

00:23:32.122 --> 00:23:35.102
So i think i i think i took that advice

00:23:35.102 --> 00:23:38.722
and yeah i think they're right it's not

00:23:38.722 --> 00:23:41.782
that i couldn't do it and i had upstairs i've still

00:23:41.782 --> 00:23:45.302
got one that i take out the family out with but it

00:23:45.302 --> 00:23:48.062
was a case where you have

00:23:48.062 --> 00:23:51.542
to get them made in the far east and to get

00:23:51.542 --> 00:23:54.542
the detail all the critical details and the elements

00:23:54.542 --> 00:23:57.762
correct i'd have to go out there and watch them

00:23:57.762 --> 00:24:00.522
make it and really take a lot of

00:24:00.522 --> 00:24:04.062
time out of out of my day-to-day work so i

00:24:04.062 --> 00:24:07.102
was thinking well nice idea but maybe i might revisit

00:24:07.102 --> 00:24:10.602
it one day so that was one i which soaked up

00:24:10.602 --> 00:24:13.722
quite a lot of my energy one time other there

00:24:13.722 --> 00:24:16.582
there's a few others not luckily i think it's

00:24:16.582 --> 00:24:19.622
not too many and i haven't got too many disasters where

00:24:19.622 --> 00:24:22.782
i've got boxes of something which i know will never sell

00:24:22.782 --> 00:24:25.562
but there is

00:24:25.562 --> 00:24:30.162
risk obviously for sure and yeah

00:24:30.162 --> 00:24:33.002
it's my own money i don't have any shareholders or any

00:24:33.002 --> 00:24:36.162
other partners so yeah the responsibility

00:24:36.162 --> 00:24:40.402
is with me and whether i run with something or not so

00:24:40.402 --> 00:24:46.782
yeah it's it's quite tough and in terms of that risk so with some products kind

00:24:46.782 --> 00:24:50.642
of you had alluded to this earlier failure is not an option so how do you manage

00:24:50.642 --> 00:24:55.342
testing for those products a lot of the testing on on the kind of things that

00:24:55.342 --> 00:24:59.902
i provide i call this of in-house testing so you're basically.

00:25:00.742 --> 00:25:04.102
Creating your own conformities and making

00:25:04.102 --> 00:25:06.842
sure it's fit for purpose so there aren't

00:25:06.842 --> 00:25:09.942
any en standards or bs standards applicable to

00:25:09.942 --> 00:25:13.722
pretty much all of the all of my range which

00:25:13.722 --> 00:25:17.522
is a good thing in a way because it means there's less bureaucracy but

00:25:17.522 --> 00:25:20.862
it means that i'm i have to protect myself i have to make

00:25:20.862 --> 00:25:23.862
sure that i've done things in and apply due

00:25:23.862 --> 00:25:27.242
diligence to whatever it is obviously some

00:25:27.242 --> 00:25:30.102
of these things are load bearing that sort of they have to

00:25:30.102 --> 00:25:33.682
hold certain tensile strengths so

00:25:33.682 --> 00:25:36.862
the way i do that is i start

00:25:36.862 --> 00:25:41.262
with my own load cell testing which i can do in the shed or in the business

00:25:41.262 --> 00:25:48.442
unit and then i send some of the elements off to an independent tester most

00:25:48.442 --> 00:25:54.622
this is for tensile testing which i've actually i've just sent some off this week so they'll,

00:25:55.828 --> 00:25:58.748
basically load them up to a maximum which i've

00:25:58.748 --> 00:26:01.728
i've stated or to destruction and they'll

00:26:01.728 --> 00:26:05.688
send me back the results so i will see the amount of

00:26:05.688 --> 00:26:11.648
stretch and the the load applied on those things so i'll then file that data

00:26:11.648 --> 00:26:18.368
and keep that to hand if anybody ever asked for it or god forbid if there's

00:26:18.368 --> 00:26:23.268
any any need to defend my product so that's that's generally how you do it.

00:26:24.608 --> 00:26:28.188
Apart from that you know the general things is you show it to as many experienced

00:26:28.188 --> 00:26:32.488
people and say hey what do you think can you see any any pitfalls in what i'm

00:26:32.488 --> 00:26:39.088
what i'm doing here any idea any suggestions so yeah that's it's fairly basic

00:26:39.088 --> 00:26:40.688
i suppose from that point of view,

00:26:41.968 --> 00:26:46.888
with no standards because you mentioned there really isn't a tensile strength standard.

00:26:47.528 --> 00:26:53.168
How do you know that you're at the number that you need to be at good

00:26:53.268 --> 00:26:57.268
question nobody knows the tensile

00:26:57.268 --> 00:27:02.488
standards or stentile forces going on in sea kayak towing because nobody's ever

00:27:02.488 --> 00:27:08.508
done any any testing in it i mean i've done some and i've got that data from

00:27:08.508 --> 00:27:14.228
for my kraken and my other toe things so i have a reasonable and sort of understanding of.

00:27:14.708 --> 00:27:18.148
The forces involved and what what what it

00:27:18.148 --> 00:27:21.688
should do and so yeah

00:27:21.688 --> 00:27:24.748
if i was in in the dock one day to defend my my my

00:27:24.748 --> 00:27:27.628
product then i would be be happy to do that

00:27:27.628 --> 00:27:32.048
other things for example river rescue slings there's

00:27:32.048 --> 00:27:35.548
a there's a kind of unwritten rule that

00:27:35.548 --> 00:27:39.568
they have an expectation that they should hold at

00:27:39.568 --> 00:27:42.728
least 10 kilonewtons to be

00:27:42.728 --> 00:27:46.228
fit for purpose for their job which is

00:27:46.228 --> 00:27:50.688
kind of generally accepted and that's there's

00:27:50.688 --> 00:27:54.208
there's more sort of research and development done to come

00:27:54.208 --> 00:27:57.288
up with that number so that's kind of

00:27:57.288 --> 00:27:59.988
considering scenarios where you're doing a

00:27:59.988 --> 00:28:02.788
mechanical advantage system loading up a pinned

00:28:02.788 --> 00:28:06.128
boat and using this kit so you you

00:28:06.128 --> 00:28:08.908
can actually sort of do the physics and add a

00:28:08.908 --> 00:28:13.028
load cell on and you can look to see what kind of forces are

00:28:13.028 --> 00:28:21.048
being applied to to these things so that again is it's in it's within the industry

00:28:21.048 --> 00:28:26.888
the industry as in paddle sport has created that number there isn't any bs standard

00:28:26.888 --> 00:28:29.028
or en standard on which is.

00:28:30.379 --> 00:28:34.539
Come through with that which again i think it's quite a good thing that i think

00:28:34.539 --> 00:28:35.739
we've just sorted our own house

00:28:35.739 --> 00:28:41.119
out and come up with sensible numbers for that i mean if you looked at,

00:28:42.059 --> 00:28:46.199
somebody is doing a three to one mechanical advantage and you've got one man

00:28:46.199 --> 00:28:52.319
pulling on it or a woman then that is going to be a an input force of about

00:28:52.319 --> 00:28:56.279
60 kilos so 600 newtons input But three to one system,

00:28:56.439 --> 00:29:00.399
so you've got 1800 applied to some of the rigging there.

00:29:00.979 --> 00:29:05.179
Okay, so that's 1800 newtons, 1.8 kilonewtons.

00:29:05.479 --> 00:29:11.719
If you then got three people pulling on that thing, then you could potentially multiply it by three.

00:29:11.759 --> 00:29:14.899
So that's like six kilonewtons. So that's quite high load.

00:29:15.339 --> 00:29:19.799
So that would be a typical scenario. I mean, so if you've got a thing which

00:29:19.799 --> 00:29:21.579
is rated to 10 kilonewtons,

00:29:21.579 --> 00:29:25.019
then you're kind of covered for that

00:29:25.019 --> 00:29:27.719
sort of situation so that just gives you

00:29:27.719 --> 00:29:32.259
an idea really of how things are developed in in the paddle sport i mean obviously

00:29:32.259 --> 00:29:38.759
with buoyancy aids pfds there are for sure en standards and un standards u.s

00:29:38.759 --> 00:29:42.659
coast guard standards which are cover because of the nature of what they do

00:29:42.659 --> 00:29:46.119
given it's ppe buoyancy aid life jacket type stuff,

00:29:47.479 --> 00:29:50.599
what's the most challenging product that you develop and why.

00:29:52.719 --> 00:29:57.019
Gosh probably the one i'm developing right now which hasn't yet come to market,

00:29:58.232 --> 00:30:01.352
so i'm developing a

00:30:01.352 --> 00:30:04.612
bilge pump and the reason it's challenging is first

00:30:04.612 --> 00:30:08.552
of all there's quite a lot of physics involved you've

00:30:08.552 --> 00:30:12.032
got to look at the pumps that are out there today and the

00:30:12.032 --> 00:30:14.812
ones that i've used and i looked at it and thought right well

00:30:14.812 --> 00:30:17.732
where did they come from did they get designed for

00:30:17.732 --> 00:30:20.812
kayaking or have they been pulled from a different market

00:30:20.812 --> 00:30:23.652
so i decided that yes they've been

00:30:23.652 --> 00:30:26.612
they haven't been designed for kayaking they're quite

00:30:26.612 --> 00:30:30.032
long and narrow and they they're difficult to use you

00:30:30.032 --> 00:30:34.092
get fatigue in your shoulder really easily so i

00:30:34.092 --> 00:30:37.012
thought i could design a better one but to do

00:30:37.012 --> 00:30:40.932
that i had to figure out well what size

00:30:40.932 --> 00:30:44.132
is better and how can i make it more

00:30:44.132 --> 00:30:47.292
useful shorter what sort

00:30:47.292 --> 00:30:50.232
of size is going to be and i was thinking right well i'm

00:30:50.232 --> 00:30:53.732
going to have to make one so how do i make a pump in

00:30:53.732 --> 00:30:58.392
my shed and because.

00:30:58.392 --> 00:31:01.312
If i can't make one and i can't test it and i can't actually

00:31:01.312 --> 00:31:04.312
then figure out whether it's a useful

00:31:04.312 --> 00:31:07.652
thing whether it's better or whether it's just you know just moderately

00:31:07.652 --> 00:31:10.512
interesting so that was that

00:31:10.512 --> 00:31:13.292
was not i mean it's not really a challenge it's great

00:31:13.292 --> 00:31:17.112
fun and it really gets my brain firing on

00:31:17.112 --> 00:31:19.972
all its all its cylinders to try and

00:31:19.972 --> 00:31:22.752
think about all this kind of like

00:31:22.752 --> 00:31:26.232
aspects that you you could uh you could input

00:31:26.232 --> 00:31:29.112
into it and try different things yeah so that

00:31:29.112 --> 00:31:32.052
that's quite a good one so why a

00:31:32.052 --> 00:31:36.012
pump i think it was triggered big

00:31:36.012 --> 00:31:38.892
i woke up one day i thought that was

00:31:38.892 --> 00:31:41.972
rubbish that thing i used yesterday and it

00:31:41.972 --> 00:31:44.932
was we were out in the sea and we were

00:31:44.932 --> 00:31:48.252
trying our best to use these pumps and because

00:31:48.252 --> 00:31:51.412
these pumps are quite long when you're

00:31:51.412 --> 00:31:55.032
sat in your kayak and you're using it your arm is

00:31:55.032 --> 00:31:57.972
actually stretched out and it's almost at shoulder

00:31:57.972 --> 00:32:03.892
level if not above and then you have to the exit stroke the one where the pressure

00:32:03.892 --> 00:32:10.252
is is when you're pulling up that's generally how the pumps operate so the exertion

00:32:10.252 --> 00:32:17.612
and the stress on your shoulder muscles is actually quite hard on those muscles.

00:32:17.852 --> 00:32:23.912
So if you're doing that for a few minutes, it's actually really quite strenuous.

00:32:24.612 --> 00:32:29.172
It's uncomfortable and you can feel your shoulder muscles aching.

00:32:29.312 --> 00:32:35.112
And I thought, well, we need to pump out for a good 10 minutes or even 15 minutes.

00:32:35.112 --> 00:32:37.352
And this is really, really hard work.

00:32:39.004 --> 00:32:44.144
So those are all things that I know that I think about every time I've used

00:32:44.144 --> 00:32:47.324
a paddle, but every other paddler thinks of the same thing when they use a paddle.

00:32:47.484 --> 00:32:51.124
Why has it taken so long for someone to think, boy, this is rubbish?

00:32:54.024 --> 00:32:59.984
Yeah, I mean, the paddles have, it's a wonderful example of loads and loads

00:32:59.984 --> 00:33:04.484
and loads of different ideas and designs have gone into those.

00:33:05.744 --> 00:33:09.344
And uh yeah i mean i wouldn't consider for

00:33:09.344 --> 00:33:12.164
example designing a paddle because i think there's loads of people doing

00:33:12.164 --> 00:33:15.324
a really good job of that and it and they spend

00:33:15.324 --> 00:33:18.764
the whole life focusing on on ergonomics of

00:33:18.764 --> 00:33:21.924
paddles but i just looked at that that

00:33:21.924 --> 00:33:24.964
pump and i thought this hasn't been designed for sea

00:33:24.964 --> 00:33:28.544
kayaking yeah it's been taken from probably yachting

00:33:28.544 --> 00:33:31.324
or dinghy sailing or something and they put their

00:33:31.324 --> 00:33:34.524
brand on it and given it as a sea kayak bilge

00:33:34.524 --> 00:33:37.684
pump and yeah it pumps water out of sea kayak but not

00:33:37.684 --> 00:33:41.124
very well and it's quite

00:33:41.124 --> 00:33:45.344
quite long it's bulky to you can't put it in your day hatch or behind your seat

00:33:45.344 --> 00:33:51.264
and it doesn't have to be that high you can have a much shorter one and still

00:33:51.264 --> 00:33:56.204
eject the water out of the boat well that's something i'm excited about well

00:33:56.204 --> 00:34:01.044
here i am pitching pitching for one of my new products.

00:34:02.204 --> 00:34:05.204
And it's it started in august last

00:34:05.204 --> 00:34:10.824
year and so now i'm in where are we now january this has been quite a fast development

00:34:10.824 --> 00:34:18.044
because it's almost finished now it's almost done all right and so So the first

00:34:18.044 --> 00:34:23.724
month was in the shed making the pump, which means I had to find some tube,

00:34:24.004 --> 00:34:27.844
decide on the diameter and the height of the tube and the volume,

00:34:28.044 --> 00:34:31.784
and then figure out where can I find these components to actually make a pump

00:34:31.784 --> 00:34:35.904
with a piston and valves and an exit tube and all the rest of it.

00:34:35.904 --> 00:34:43.064
And then I eventually made a video showing me pumping water out of a bucket

00:34:43.064 --> 00:34:44.144
and landing in the garden.

00:34:44.844 --> 00:34:49.684
And that was an exciting day. I thought, oh my God, this pump actually works.

00:34:51.607 --> 00:34:56.007
And, of course, I had some other branded pumps for comparison.

00:34:56.007 --> 00:35:00.547
So I was pumping loads of different pumps out of the bucket to sort of test different things.

00:35:00.887 --> 00:35:07.787
And I made a little video and I sent it to some of my usual sort of ambassadors.

00:35:08.307 --> 00:35:13.087
I said, what do you think? And that was the start of the excitement when they

00:35:13.087 --> 00:35:16.327
sort of, brilliant, that's a great idea. When's it ready?

00:35:18.787 --> 00:35:23.947
Right, okay. Right. You mentioned just a number of things in there that personally

00:35:23.947 --> 00:35:26.887
caught my interest and I know that will catch interest of other paddlers.

00:35:27.087 --> 00:35:31.207
And like you said, I've seen modifications for pumps that to make them shorter,

00:35:31.227 --> 00:35:34.567
to be able to fit behind the seat, that just seems like a lot of work and it

00:35:34.567 --> 00:35:36.127
doesn't really seem like it would solve the problem.

00:35:36.707 --> 00:35:43.147
For me, I can't put a knee tube in and just put the paddle underneath the deck

00:35:43.147 --> 00:35:47.187
because I've got the little guacamole bowl.

00:35:47.987 --> 00:35:51.487
That kind of the four deck pod,

00:35:52.527 --> 00:35:57.907
wouldn't work there so yeah it's interesting it is a tricky one and you see

00:35:57.907 --> 00:36:02.467
them being stowed all over the place and then and then people capsize and the

00:36:02.467 --> 00:36:06.227
pumps are floating around in the water or dangling on pieces of cord,

00:36:07.147 --> 00:36:13.667
and yeah and then others people well my pump has to be on my deck because if

00:36:13.667 --> 00:36:16.207
I need to use it then I don't want to.

00:36:17.336 --> 00:36:20.376
Open my spray deck or open a hatch i said

00:36:20.376 --> 00:36:24.116
okay so using it on somebody else for sure okay

00:36:24.116 --> 00:36:27.016
and but then if they're using it on their own if they've

00:36:27.016 --> 00:36:30.296
got a flood in their own boat then the pump

00:36:30.296 --> 00:36:33.176
could be inside their cockpit for example and if

00:36:33.176 --> 00:36:35.816
that's happy with that or indeed they could just shove it in

00:36:35.816 --> 00:36:38.556
their in their day hatch it's it's great everyone's got

00:36:38.556 --> 00:36:42.356
their own personal preference on where to put it and it

00:36:42.356 --> 00:36:45.276
does seem that pretty much every paddler has a

00:36:45.276 --> 00:36:48.516
pump so i'm looking around thinking wow everyone

00:36:48.516 --> 00:36:52.436
has a pump and they're all rubbish well in

00:36:52.436 --> 00:36:55.536
my opinion anyway i mean it's i just they're

00:36:55.536 --> 00:36:58.496
not really rubbish but yeah i think i can make a better one

00:36:58.496 --> 00:37:01.516
not purpose built yeah not not purpose built

00:37:01.516 --> 00:37:04.636
and it's all about reducing the amount of fatigue

00:37:04.636 --> 00:37:08.576
when you actually use it for real and it

00:37:08.576 --> 00:37:11.836
this all started this particular project

00:37:11.836 --> 00:37:14.656
because i was using one for real

00:37:14.656 --> 00:37:17.816
with some of my friends and they they

00:37:17.816 --> 00:37:20.956
were they were not helping us to

00:37:20.956 --> 00:37:24.016
to get out of the situation so that that was

00:37:24.016 --> 00:37:26.876
bugging me so that's that's caused me to uh

00:37:26.876 --> 00:37:30.296
be involved with this project for the last six months well

00:37:30.296 --> 00:37:33.416
it'll be neat to see that come to market it's great fun and

00:37:33.416 --> 00:37:36.456
it's all about yeah finding the right.

00:37:36.456 --> 00:37:39.476
Pump size but then then after that i then

00:37:39.476 --> 00:37:43.276
have to look at okay so let's look at the detail let's

00:37:43.276 --> 00:37:46.776
look at the detail in the detail and really

00:37:46.776 --> 00:37:50.936
think about okay what are you doing from the

00:37:50.936 --> 00:37:55.636
start to the finish of your day sort of focusing on that pump so again i'm getting

00:37:55.636 --> 00:38:00.876
obsessive which is what i do and i'm thinking about okay well you're going to

00:38:00.876 --> 00:38:07.336
handle it you're holding it with cold wet hands you're putting it you're stowing it somewhere,

00:38:08.596 --> 00:38:10.716
How can you make it better if you're

00:38:10.716 --> 00:38:13.996
just putting it on your deck with one piece of elastic over the top?

00:38:15.158 --> 00:38:19.478
Well, what you do is you add some grip lines, you add some little bumpers so

00:38:19.478 --> 00:38:22.958
that the elastic won't roll off the one end or the other end.

00:38:23.198 --> 00:38:24.878
And those are tiny little details.

00:38:25.238 --> 00:38:29.098
And then you think, right, well, what's it doing? It's sucking up water and

00:38:29.098 --> 00:38:30.678
then spurting it out the other end.

00:38:31.178 --> 00:38:35.978
Would it be worth rifling the exit output? What's the angle of the exit output?

00:38:36.438 --> 00:38:42.098
If I made the angle of the exit output point upwards rather than 90 degrees,

00:38:42.338 --> 00:38:44.198
then I can make it even shorter.

00:38:45.238 --> 00:38:51.558
Because it will just push the water up and out and across the gunwale of the boat.

00:38:51.758 --> 00:38:56.358
So instead of having to deflect it at 90 degrees, which slows the process down, I'm thinking.

00:38:57.158 --> 00:38:59.098
Exactly. Yes, indeed. Yeah.

00:39:01.298 --> 00:39:07.498
I was out showing one of my friends, local friends, an old prototype of this pump.

00:39:07.678 --> 00:39:10.378
And I said, oh, I forgot to show you this. What do you think?

00:39:11.198 --> 00:39:16.758
And he looked at it and thought, he the one thing he clocked on was the angle

00:39:16.758 --> 00:39:22.838
of the output snap which was angled up and he said that is the best innovation

00:39:22.838 --> 00:39:26.658
you could do on that pump so i thought hey excellent,

00:39:28.178 --> 00:39:33.458
so the kraken was a fun name do you have a fun name for this one well we've

00:39:33.458 --> 00:39:39.358
been through all sorts of names and some of them are a bit naughty so in the

00:39:39.358 --> 00:39:41.778
end we've come up with the sea stubby okay,

00:39:42.498 --> 00:39:48.098
I quite like the name Bilge Bailey which is a homage to a British comedian called

00:39:48.098 --> 00:39:51.718
Bill Bailey yep that was quite and then there was some yeah,

00:39:53.198 --> 00:39:55.078
Suck Norris which was a bit rude.

00:39:56.622 --> 00:40:05.382
Probably a memorable name. Might end up with a legal case on the back of it.

00:40:05.582 --> 00:40:09.962
But yeah, so that's probably what it's going to be. All right.

00:40:10.662 --> 00:40:13.902
So what's been the most rewarding product?

00:40:14.442 --> 00:40:20.522
I think it's probably the crab stick, I think, which is a whitewater rescue

00:40:20.522 --> 00:40:24.082
product, which is the smallest product that I offer.

00:40:24.082 --> 00:40:27.602
It's just a it's just a piece of plastic so

00:40:27.602 --> 00:40:30.542
what made that the most rewarding because it might

00:40:30.542 --> 00:40:33.862
help save lives and it might mean

00:40:33.862 --> 00:40:36.802
that people can reach and connect onto

00:40:36.802 --> 00:40:40.302
either a swimmer or a compromised kayak

00:40:40.302 --> 00:40:43.402
in white water without putting themselves

00:40:43.402 --> 00:40:47.262
at risk it's a very simple little peg essentially

00:40:47.262 --> 00:40:50.602
piece of plastic peg which opens up and

00:40:50.602 --> 00:40:54.202
holds open the gate of a carabiner so

00:40:54.202 --> 00:40:57.162
it's like a trigger so you can then generate create

00:40:57.162 --> 00:41:00.802
a paddle hook so you tie this carabiner lash

00:41:00.802 --> 00:41:03.702
it onto the the end of a paddle and you and the carabiner

00:41:03.702 --> 00:41:06.642
is connected to a piece of webbing which is connected to a rope on

00:41:06.642 --> 00:41:13.202
the riverbank you can then reach into the water and then clip onto the swimmer

00:41:13.202 --> 00:41:21.242
on the compromised boat and the little stick there will then trigger and and

00:41:21.242 --> 00:41:25.722
allow the carabiner to remotely connect onto the swimmer or the boat.

00:41:26.302 --> 00:41:33.502
So that's its purpose. Without that, if you reached across just with a carabiner, the gate wouldn't open.

00:41:33.682 --> 00:41:37.422
It's not possible to open that gate. Yeah, so that was one thing which.

00:41:38.123 --> 00:41:41.043
I don't even know why I created it.

00:41:42.343 --> 00:41:48.363
I started to drive from the UK to Germany to go and see Leppmann in Germany.

00:41:48.983 --> 00:41:52.423
And during that drive, the seed planted in my head.

00:41:53.423 --> 00:41:59.323
I think I had an old paddle hook from the 80s, which was very heavy and kind

00:41:59.323 --> 00:42:02.423
of worked, but you wouldn't really want to carry it around because it was a

00:42:02.423 --> 00:42:04.163
bit like a piece of garden equipment.

00:42:04.663 --> 00:42:07.583
During that drive I had the radio turned off and

00:42:07.583 --> 00:42:10.923
no distractions and my I just let my brain start to wander

00:42:10.923 --> 00:42:13.763
about and create a little sort of matrix in my

00:42:13.763 --> 00:42:16.643
head and and I started thinking about

00:42:16.643 --> 00:42:19.443
the paddle hook I don't know why but it was coming up all

00:42:19.443 --> 00:42:22.123
the time and then it popped into my head that if I

00:42:22.123 --> 00:42:29.263
had some sort of peg to hold that gate open then that would that would be sufficient

00:42:29.263 --> 00:42:34.483
to to solve the problem and then i thought all right okay well what would be

00:42:34.483 --> 00:42:39.363
the shape how would it work it's got a slot into the gate but also somehow hold

00:42:39.363 --> 00:42:41.103
onto the nose of the carabiner.

00:42:41.723 --> 00:42:44.603
Sufficiently to stay put but equally free enough

00:42:44.603 --> 00:42:47.563
to then slip off and trigger the closure of

00:42:47.563 --> 00:42:50.263
the gate i had eight hours to think about this on my

00:42:50.263 --> 00:42:53.043
journey to letman and i

00:42:53.043 --> 00:42:56.303
was getting more and more excited and i was running through different shapes and

00:42:56.303 --> 00:42:59.943
all the rest of it in my head by the time i got to letman i

00:42:59.943 --> 00:43:02.743
i got hold of jock and letman who was

00:43:02.743 --> 00:43:06.203
a busy man he's got a big business to run making all

00:43:06.203 --> 00:43:09.343
sorts of stuff there and i said jock and i've just

00:43:09.343 --> 00:43:12.603
been driving for eight hours i've come up with this this new

00:43:12.603 --> 00:43:15.263
idea so i explained it to

00:43:15.263 --> 00:43:17.983
him he listened to me he said come with me we make it

00:43:17.983 --> 00:43:20.823
now so he stopped what he's doing we went

00:43:20.823 --> 00:43:25.263
into his big workshop and i said okay what do you want to okay so he found some

00:43:25.263 --> 00:43:31.963
random pieces of plastic got his bandsaw out and we made one okay and he got

00:43:31.963 --> 00:43:36.823
it immediately he sort of he comes from a whitewater background anyway and he

00:43:36.823 --> 00:43:38.383
could see the benefit of it.

00:43:39.086 --> 00:43:43.206
And that's where the crab stick was born. This, I think, was maybe my second

00:43:43.206 --> 00:43:45.886
year of trading, of doing business.

00:43:46.206 --> 00:43:52.106
Then I went to the European Paddle Sport Trade Show and had a tiny little stand

00:43:52.106 --> 00:43:58.706
and showed my contact line and other bits and bobs and the crab stick and some

00:43:58.706 --> 00:44:01.706
other things I was doing with slings, some new ideas.

00:44:01.986 --> 00:44:08.446
On then day two, one of the staff came up to me and said, Steve, you've won an award.

00:44:09.086 --> 00:44:14.106
And I go, yeah, right. And I said, yeah, you have to come up tonight to the

00:44:14.106 --> 00:44:16.066
ceremony. And I go, what do you mean?

00:44:16.446 --> 00:44:21.846
And then they rushed off somewhere else. They didn't actually bother telling me what I'd want it for.

00:44:24.646 --> 00:44:30.166
Later on, the organizer, Philippe, he came up and said, yes, you have. Well done.

00:44:31.846 --> 00:44:38.606
Your devices were amazing. We were all so impressed. and you have won this award,

00:44:38.606 --> 00:44:41.006
please come up and be presented.

00:44:41.366 --> 00:44:50.146
So that was a massive, massive day for me because it was like David versus Goliath.

00:44:50.746 --> 00:44:57.746
I'm just nobody working in his shed up against all these big brands across the world,

00:44:58.206 --> 00:45:03.926
big teams of designers and lots of budgets and there's just me on my own just

00:45:03.926 --> 00:45:07.206
coming up and winning one of the awards.

00:45:07.566 --> 00:45:10.926
It's certainly a confirmation that you're on the right track.

00:45:11.186 --> 00:45:17.706
It was. It was fantastic, and it was really emotional for sure.

00:45:18.606 --> 00:45:21.506
So that was a real sort of thumbs up.

00:45:21.866 --> 00:45:29.226
Ah, congrats. It just kept me forging through in the same direction for sure.

00:45:30.106 --> 00:45:33.206
So what advice would you have for someone who has a product idea in their head

00:45:33.206 --> 00:45:34.706
but isn't sure how to bring it to market.

00:45:35.266 --> 00:45:39.606
Tell me about it. It's not me. I'm just thinking of our listeners.

00:45:39.786 --> 00:45:43.806
If someone's making their own drive somewhere and thinks, what about this thing?

00:45:44.046 --> 00:45:46.546
Why could we do that? But they're not sure where to go with it.

00:45:47.146 --> 00:45:50.806
I'd say if you can, run with it and be creative.

00:45:51.166 --> 00:45:56.786
Enjoy discovering what you create and try it yourself.

00:45:57.046 --> 00:46:00.986
And if it works for you, then that's fine. Just use it for yourself.

00:46:00.986 --> 00:46:05.666
I mean, if you think that everyone else will want it as well.

00:46:06.903 --> 00:46:15.083
If it's that beneficial, then that's the time to consider, is it actually a

00:46:15.083 --> 00:46:17.203
product which people would want to buy?

00:46:17.763 --> 00:46:21.903
There's a big difference between the two, and I've seen loads and loads of sea

00:46:21.903 --> 00:46:27.183
kayakers especially creating their own little wonderful gadgets which work for them.

00:46:27.463 --> 00:46:31.563
It's a much harder thing to make it work for most people or everybody.

00:46:31.563 --> 00:46:36.403
Well, thank you for having that critical eye and taking a look at products and

00:46:36.403 --> 00:46:38.243
thinking, how can I make that product better?

00:46:40.283 --> 00:46:43.303
No problem. Yeah. So how can listeners connect with you?

00:46:44.503 --> 00:46:48.603
They're welcome to find my website on wetmanequipment.com.

00:46:48.823 --> 00:46:53.103
And so from there, if they wish to, they can contact me and email me.

00:46:53.703 --> 00:46:59.543
I'm on Facebook as well and Instagram. and so you can message direct and obviously

00:46:59.543 --> 00:47:01.543
browse through our activity.

00:47:01.923 --> 00:47:05.243
On my website, I've done loads of videos.

00:47:06.323 --> 00:47:13.563
So mostly they are obviously presenting the kit and I try and be a little bit entertaining as well.

00:47:13.703 --> 00:47:16.423
So it's not too dull watching through the kit videos.

00:47:16.803 --> 00:47:21.263
All right. So it's not all an engineer talking engineer stuff. It's fun.

00:47:22.203 --> 00:47:25.683
Well, no, I try and keep the trade secrets a secret.

00:47:25.683 --> 00:47:30.063
It all right and in terms of product so the kit you can purchase that directly

00:47:30.063 --> 00:47:33.583
through your website at weapon equipment if they wish to yeah there's an online

00:47:33.583 --> 00:47:37.403
store equally there are many very good,

00:47:38.163 --> 00:47:43.623
stockists around the world now actually including america got a few there where

00:47:43.623 --> 00:47:48.823
you can usually find the kit as well fantastic how many countries are you uh distributing in.

00:47:50.178 --> 00:47:54.458
Well, there's throughout Europe. I've got, gosh, what's the furthest we do to

00:47:54.458 --> 00:47:58.378
Israel, for example. I mean, somebody in Japan is taking some.

00:47:59.098 --> 00:48:03.678
I think there's somebody in Australia now. Somebody in Chile, they take it.

00:48:04.938 --> 00:48:09.158
So, yeah, there's a big stockist list on the website as well. Super.

00:48:09.478 --> 00:48:15.798
So, yeah, you can find it. Otherwise, if need be, just drop me a line and I'll sort you out.

00:48:16.178 --> 00:48:19.878
We'll make sure that we put links in our show notes to Weppman Equipment.

00:48:19.878 --> 00:48:23.798
So folks can find the kit that you have there and then find it through their

00:48:23.798 --> 00:48:26.738
favorite stockist wherever that, whoever that may be.

00:48:27.318 --> 00:48:31.758
Yeah, yeah, definitely. One final question for you, Steve, and that is who else

00:48:31.758 --> 00:48:34.538
would you like to hear as a future guest on Paddling the Blue?

00:48:35.338 --> 00:48:43.978
Well, I would like to listen to my friend Rick Cooper, who I've known for many years.

00:48:43.978 --> 00:48:46.758
He's a local paddler in my neck of the woods.

00:48:46.758 --> 00:48:50.238
He's also an excellent sea kayak

00:48:50.238 --> 00:48:53.158
coach and very well

00:48:53.158 --> 00:48:57.118
respected in the coaching fraternity but

00:48:57.118 --> 00:49:00.338
also I do actually have many

00:49:00.338 --> 00:49:03.218
great days of paddling on the water with

00:49:03.218 --> 00:49:06.918
him and we always get up to some sort of mischief and

00:49:06.918 --> 00:49:10.078
I bounce my ideas off him and he

00:49:10.078 --> 00:49:13.478
tells it to me straight whether it's good bad or ugly so

00:49:13.478 --> 00:49:16.718
yeah try and get hold of rick he's a bit elusive but

00:49:16.718 --> 00:49:21.318
he's worth it all right well we'll uh we'll work on reaching uh reaching rick

00:49:21.318 --> 00:49:24.798
and getting him on the show as well steve it's been a pleasure having the chance

00:49:24.798 --> 00:49:28.718
to talk to you and to learn about the kit that you have developed already and

00:49:28.718 --> 00:49:32.158
to learn about the c stubby and and we'll look forward to seeing that come to

00:49:32.158 --> 00:49:35.038
market thank you yeah you're very welcome thank you.

00:49:36.188 --> 00:49:39.748
If you want to be a stronger and more efficient paddler, Power to the Paddle

00:49:39.748 --> 00:49:43.388
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00:49:43.388 --> 00:49:47.808
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00:49:47.968 --> 00:49:51.808
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00:49:51.888 --> 00:49:53.468
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00:49:57.408 --> 00:50:01.308
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00:50:01.308 --> 00:50:05.188
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00:50:05.188 --> 00:50:06.068
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00:50:21.808 --> 00:50:25.728
That was a fun look into the mind of a product designer with some pretty unique items.

00:50:25.868 --> 00:50:28.568
I sure wish he was able to use the Norris name for that pump,

00:50:28.588 --> 00:50:30.888
but I understand the complications that could bring on.

00:50:31.448 --> 00:50:35.928
Like many of you, I do look forward to a purpose-built pump coming out to market,

00:50:35.948 --> 00:50:37.148
so we'll be watching for that one.

00:50:37.308 --> 00:50:40.788
And I'll include a link in the show notes so you can visit Steve's website,

00:50:40.948 --> 00:50:42.408
Wetman Equipment, as well.

00:50:42.788 --> 00:50:46.948
Thanks again to our partners at OnlineSeaKayaking.com for extending a special offer to you.

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Visit OnlineSeaKayaking.com, enter the code PTBpodcast to check out and get

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10% off just for being a member of the Paddling the Blue community.

00:50:55.148 --> 00:50:58.188
Until next time, thanks again for listening, and I look forward to bringing

00:50:58.188 --> 00:51:00.368
you the next episode of Paddling the Blue.

00:51:00.888 --> 00:51:04.128
Thank you for listening to Paddling the Blue. You can subscribe to Paddling

00:51:04.128 --> 00:51:09.448
the Blue on Apple Music, Google Podcasts, Spotify, or wherever you find your favorite podcasts.

00:51:09.608 --> 00:51:12.588
Please take the time to leave us a five-star review on Apple Music.

00:51:12.588 --> 00:51:14.428
We truly appreciate the support.

00:51:14.628 --> 00:51:17.868
And you can find the show notes for this episode and other episodes,

00:51:18.188 --> 00:51:23.628
along with replays of past episodes, contact information, and more at paddlingtheblue.com.

00:51:23.808 --> 00:51:24.748
Until next time.

00:51:24.720 --> 00:51:33.119
Music.